Adam Golden, Managing Partner, Scribes Customer Experience Blog Featured on ZDNet
Posted on April 28, 2015
Adam was asked by Customer Engagement expert Paul Greenberg to lend insight and color into Major Oak Consulting’s unique and holistic approach to Customer Experience Strategy. In this piece, Adam highlights why traditional ROI-driven process improvement engagement models may negatively impact customer retention and loyalty and hinder the acquisition of new customers. Please find a link to the blog entry here.